Amber Sellens: Building a Horizontal MarOps team, Brand Consistency, and MarTech Leadership | Episode 24
Update: 2024-10-19
Description
In this episode, Anthony Lamot interviews Amber Sellens, Head of Marketing Technology and Operations at Shell Energy. She shares insights on building a horizontal marketing operations team at Shell Energy and how they manage 16 MarTech tools across different business pillars. Amber discusses the importance of creating cohesive, omni-channel customer experiences and balancing B2C and B2B interactions. She also delves into the challenges of scaling marketing technology in a complex, matrixed organization, while offering advice for aspiring Martech leaders.
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